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Don’t Wait! Three Reasons To Start Advertising Earlier ⬇️
1. Do More With Less Money
Ad costs spike during peak moments when the market is flooded - Election Day, Black Friday,any key holidays. . October–December is historically the most expensive time to advertise (eMarketer). Running ads earlier means less competition and lower CPMs, so your budget goes further. This is especially important for small budgets, you can spend as little as just a few dollars a day on social platforms and can make an impact, when you start ahead of the rush.
2. Test & Learn What Works
Launching sooner gives you valuable time to experiment with creative, messaging, and targeting. Early testing shows you what resonates, so you can refine and optimize before it really counts. The more content and variations you test early, the more confident you’ll be in what works, and the stronger your results will be later.
3. Repetition Builds Recognition
The mere-exposure effect shows that repeated exposure makes messages more familiar and more persuasive. Research suggests effectiveness peaks after 10–20 exposures. People also tend to find a person more likable the more often they see them. By starting earlier, you build recognition gradually, strengthen recall, and avoid the burnout that comes with cramming all impressions into the final stretch.
👉 The bottom line? When it comes to advertising: Start earlier. Spend less. Learn more. And build stronger connections with your audience to win!
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Why wait? The opportunity is now 🥇
To truly drive results and lower your Cost-Per-Action (CPA), you need to go beyond who you’re reaching and focus on what you’re saying and how often.
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