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Five Steps To Building an AI First Organization
By now, we've all heard about the opportunities, risks, and possibilities of AI, yet there still feels like a lack of direct application to day-to-day work. Every team and organization has a unique process that contributes to its success. AI is a tool to help you do that even better. To successfully build an AI-first strategy for your organization, there are five core steps to ensure everyone is on board and empowered from non-profits, PACs, campaigns, agencies, governments, businesses and more!
1. Upskill Your Team on AI Literacy
- Train staff not to fear AI but to leverage it: focus on prompt engineering, ethical use, and AI-augmented creativity.
- Encourage people to share their current understanding of AI.
- Make AI usage part of onboarding, internal training, and client-facing services (if applicable).
2. Workflow Audit
- Identify repetitive, time-consuming tasks across each team: creative, media buying, analytics, reporting, finance, customer support, internal communication, administration- you get it!
- Prioritize use cases where AI can immediately reduce time or costs, focusing on your teams' biggest pain points.
3. Centralize and Structure Your Data
- Consolidate your data (past campaign performance, audiences, creative assets, survey or polling results, and audience data) into organized, labeled formats.
- Structured data enables better training of custom AI models, predictive analytics, and personalization tools.
- Look forward - create a process and program for structuring new incoming data
4. Test and Integrate Practical AI Tools and Solutions
- Begin with AI tools that are easy to implement and experiment with - start with free and then start with specific tools built for your use case, or work directly with the company to ensure it services your needs.
- Ensure any tool used complies with privacy and platform policies
5. Operationalize AI for Competitive Advantage
- Highlight how AI helps you move faster, test more, personalize better—and use that to upsell services and sell the impact of your organization.
- Transparency is critical. Contracts and conversations should directly mention and involve working with AI.
There will be more resources coming on each one of these steps so stay tuned.
More resources
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