Over 135,000 bills have already been filed, including more than a thousand focused on AI alone. Between 2016 and 2024, 131 of these AI-related bills became law.

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2025 was one of the busiest years for AI legislation, with more than a thousand new bills introduced. Over the last eight to nine years we’ve seen a surge in new legislation that has actually passed into law.

According to Stanford’s Institute for Human-Centered Artificial Intelligence from 2016 to 2024 131 AI bills have passed in state-level legislatures.

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How do we track new legislation, interpret it, and comply with it while still driving innovation?

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In the absence of federal legislation, it’s more important than ever to understand this complex, fast-moving, and increasingly fragmented policy that differs significantly across state lines.

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How Can We Use AI?

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When it comes to advertising, it’s not only state level legislation that has to be considered, advertisers have to be aware of federal regulations and agencies (FEC, FTC, FCC), as well as platform-specific requirements.

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Two thing AI is exceedingly good at is analyzing massive amounts of plain text and following rules - AI provides the opportunity to do this much more effectively.

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These are three key ways AI can help organizations stay ahead of the curve:

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1. Track Legislation Across States - Automatically

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AI can automatically aggregate and monitor legislative data across federal and state levels in real time. Instead of relying on manual review, systems can pull from official databases, fiscal notes, and open-source feeds - flagging bills relevant to your operations and providing advance notice before the bill becomes law.

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2. Understand, Detect & Automated Compliance

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AI can read, summarize, and classify thousands of pages of legislative text — identifying disclosure, advertising, or compliance requirements that apply to your organization. This allows teams to receive actionable insights, like which new disclaimers a campaign must include or how ad disclosures vary by state.

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Two  Examples:

1. In the UK, AI is being piloted by the Advertising Standards Authority to ensure alcohol advertising complies with strict placement and audience rules. The study was conducted on 6,000 ads, which were automatically reviewed by an LLM trained on the rules and guidelines. The same approach can be applied to U.S. political and healthcare advertising, where accuracy and accountability are paramount.

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2. BattlegroundAI is working to apply compliance ability in our advertising technology, designed to proactively review and analyze ad creative - text, image, and video - against federal, state and platform guidelines. This ensures organizations launch compliant ads, reduce legal exposure, and maintain platform trust while saving hours of manual review.

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3. Use AI Insights to Shape Smarter Policy

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AI doesn’t just track - it learns. By identifying patterns and precedents, AI can suggest compliance strategies based on prior enforcement and regulatory outcomes.

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AI shouldn’t be viewed as a compliance risk; it should be part of the compliance solution.

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By tracking legislation in real-time, aligning operations with emerging requirements, and engaging constructively in the policymaking process, organizations can help shape rules.

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Compliance Will Be At the Center of Innovation

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As regulation accelerates, compliance can’t remain an afterthought, it must be engineered into innovation.

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AI gives us that bridge: transforming thousands of pages of policy into actionable insight. At BattlegroundAI, we’re building tools that make compliance not just faster, but foundational - because the future of innovation depends on trust, transparency, and the ability to adapt.

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